Get involved with the Love Your Yarn Shop Campaign!

This new campaign will raise the profile of yarn shops and encourage knitters to support their local store

On Saturday 3rd May 2014 yarn shops across the UK will be celebrating Yarn Shop Day, the climax of months of activity from the Love Your Yarn Shop campaign launched by leading publications Let’s Knit and Let’s Get Crafting.

The event, the first of its kind, is supported by the industry, and with extensive media coverage behind it promises to boost the profile of bricks and mortar yarn stores. Each store that signs up to the campaign is encouraged to host its own special events to draw in consumers, including anything from free tea and cake to star appearances by big industry names. Rolling coverage in magazines such as Let’s Knit, Let’s Get Crafting, Craft Business, Homemaker and Crafts Beautiful and on their accompanying social media platforms will reach a huge number of consumers. It’s a chance for yarn shops to remind their customers of the fantastic, irreplaceable, personal service they provide.

Says Let’s Knit editor Sarah Neal: “As knitters ourselves we know the value of a good yarn store. As well as providing the unequalled pleasure of buying yarn off the shelf, they offer experienced face-to-face advice and are often a communal meeting place for like minded crafters. The Love Your Yarn Shop campaign is aimed at alerting consumers to the benefits of supporting these stores.”

Let’s Get Crafting editor, Ella Johnston, agrees, adding: “We know that the crafty com- munity will really get behind Love Your Yarn Shop and Yarn Shop Day and look forward to cel- ebrating our local stores – a truly valuable resource for knitters and crocheters.”

Craft Business editor, Zoe Monk adds: “Many yarn stores now run classes and knit-and- natter sessions, and I really think that there is much more to the whole experience of knitting and crochet than just the pleasure of creating. People love to get together and share their creative passion in a friendly and encouraging environment, and this is exactly where the local yarn shop can excel.”

For more information on how to get involved, contact Samantha Dean on 01206 505114 or samantha.dean@aceville.co.uk